The Pantone Color Institute has elected Very Peri, a shade of periwinkle blue with red and purple undertones, the color of the year 2022.
In 2022, the world of fashion, home and beauty will be tinged with a shade of periwinkle blue. The Pantone Color Institute, the greatest chromatic authority in the world, has elected Very Peri color of the year, to send a message of courage to the world.
Not surprisingly, for the first time in history, the choice did not fall on an already known color, but on a new lively and joyful shade. PANTONE® 17-3938 Very Peri comes from blue, emblem of tranquility, and from red and purple that symbolize joy and vivacity. The result is a nuance capable of reflecting the need for innovation and a joyful attitude of the present moment.

The Executive Director of the Pantone Color Institute, Leatrice Eiseman, said in a recent interview: “We need to interpret the spirit of the time and transform it into color. For example, in the moment of transformation we are experiencing, the process was this: the blue family was the starting point because it is a well-known color, which corresponds to familiarity and comfort. Blue includes the ‘safety’ factor and the appreciation that many people feel for this shade. However, it was also necessary to convey a sense of freshness, vitality, a push towards the future, which also refers to the digitized world and here the purple-red undertone came into play “.
It is therefore a choice as courageous as it is creative that has already been promoted with full marks by the fashion world which has made it the undisputed protagonist of the women’s collections for Spring-Summer 2022 together with all the shades of yellow.
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