Lineapelle showed the world A New Point Of View, proving that it can also establish itself as a phygital event. Two schedules, online and in attendance for the event that has collected thousands of interactions.

The ongoing health emergency has not stopped Lineapelle Milano. The international leather trade fair event launched and won a digital challenge, giving life to A new point of view, a revolutionary phygital event, capable of combining direct contact with digitalization.

The event, held on 22 and 23 September 2020, at Fieramilano Rho, allowed the 326 exhibitors present to meet a lively audience of buyers and demonstrate their desire to restart with grit and determination. At the same time, a series of streaming events collected in an online program called Physical Fair in a Digital World which encountered a huge number of interactions.

In 2 days, the digital event totaled over 120,000 interactions on Youtube, Instagram, Facebook and LinkedIn through 3 different paths:

• The first digital itinerary presented the Creative Trends, the fashion trends for winter 2020/2021 curated by the Lineapelle Fashion Committee.
• The second path showed the Brand Spot Videos that involved “some exhibitors of A New Point of View who shared their latest collections, leading products, their corporate vision”.
• The third, on the other hand, presented the live streams of Industry Trends, made in real time in the D-house, focusing on Tech & Customization Bespoke and the union of technology, creativity and craftsmanship.

In short, despite a more than complex global picture, Lineapelle has once again demonstrated that it is an event capable of being able to renew itself and accept the new challenges proposed by an increasingly digital era.