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Italian Fashion Restarts From Fairs

The month of September will mark the restart of the fashion and accessories sector after the long stop imposed by the epidemiological emergency from Covid-19.

Confindustria moda has launched the hashtag #strongertogether to tell the recovery of Italian fashion through the posts of buyers and companies that will participate in the trade fairs organized by sector associations to revive the Made in Italy fashion industry.

The fair season will begin with Milano Unica, the high-end textile and accessories exhibition for men’s and women’s clothing, staged on 8 and 9 September at Fiera Milano.

From 20 to 23 September it will be the turn of the International Footwear Show organized by Assocalzaturifici which will also present Micam Milano digital show and Mipel 118 with all the news from the bags, leather goods and fashion accessories sector. At the same time, the Milan Fashion Week at Fiera Milano RHO will host TheOneMilano, the prêt-à-porter show organized by Fiera Milano and MIFUR, the international fur and leather show.

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The world of leather will meet on 22 and 23 September with the presentation of the Lineapelle Milano smart event, called A New point of view with a new format that will allow the public to move in absolute safety. Finally, from 24 to 27 it will be the turn of White for Italy, the four-day trade fair designed by White Milano to present the spring-summer 2021 collection.

Returning to normal will be difficult, but the exhibition sector will contribute to the recovery of the Italian fashion industry, favoring the relaunch of local economies.

Photo credit: mipel.com