Lineapelle New York and London offer A new point of view with two entirely digital editions.

The serious health emergency that is going on throughout the world has prevented the regular running of numerous international events such as the summer editions of Lineapelle London and New York. However, the forced stop did not prevent the organizers from making the digital events, building an active, shared and engaging link with their global community.

From July 14 to August 7, 2020, Lineapelle Virtual Networking will take place a project that develops digital content, services and tools for the benefit of exhibitors who are given, first of all, the opportunity to present their collections remotely to buyers and stylists through an interactive formula called Brand Spot Live. But there is (much) more. A long program of “webinars, thematic e-forums, live presentations.

Lineapelle Virtual Networking provides the virtual presentation of the next stylistic trends, accompanied by a busy calendar of live conversations on market trends and on various topical issues in the fashion & luxury industry chain. The schedule also includes e-forums, innovation talks and digital laboratories on color and digital marketing.

During the various appointments, sustainability and certifications will also be discussed as a tool for measuring company results and the importance of companies in entering digital communication circuits. Will Campbell, founder and CEO of Quantasy + Associates has pointed out that the very young of Gen Z do not rely on corporate communication, but always seek information, indications and opinions on social networks in the field of influence of the influencers. This is why it is important for companies to communicate their values ​​also through new channels, underlining the importance of sustainability in the entire production process.

The digital events of Lineapelle Virtual Networking are open to all, will take place in English and will be hosted on the Zoom platform. For more information, we invite you to visit the official page of the event.

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